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How LinkedIn Premium, Keeps its Subscribers: “Put it on the Personal Card,...

I thought this email was pretty genius. I signed up for LinkedIn Premium about 2 weeks ago and then I see this email. It pretty much tells me to switch out my personal card and expense it to the...

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30-day Free Trial or 30-day Money Back Guarantee

30-Day Free Trial, means you collect money after 30 days. This is great if you have a very sticky product or your customer acquisition cost is low. You will for sure get more sign ups because there is...

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Good Vs. Great Salespeople

Good salespeople know their pitch and can easily communicate the product. Great salespeople talk to the customer and can tailer the pitch based on their needs. Figure out your customers needs is what...

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Objection Based Selling

When I first starting selling Digioh, I would wait until the end of the demo to ask questions like “Do you think you would use this product?” or “Does our price fit your budget?”. Towards the end of...

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How ClassPass Retains Its Customers and other Thoughts on Retention

Gyms are notorious for making it impossible to actually quit. They have an entire system built around not letting you cancel. A new company called ClassPass – allows you to easily go to classes from a...

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Top 10 Ways to Stop Your Customer from Having Buyers Remorse

Nothing is worse than a customer signing up, paying you, not using your product because they are frustrated and then canceling. Uggggghhh so frustrating – I hate this so much. I focus HARD on making...

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Made Right Here: Wholefoods

I love Wholefoods. I do. But, it is always double the price on everything. Everyone knows that … but when I’m inside Wholefoods I always am able to justify the higher prices. One thing that Wholefoods...

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Call Us For Assistance – DO NOT RETURN TO STORE

I just got this sweet trike for my kid and there are like 20 steps to put it together. Anyway, I got stuck and my first reaction was to just return and move on with my life. However, I saw the...

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The Sales Demo Sandwich

When I first starting doing sales demos, I would jump right into our product to show all our features. After talking for about 15 minutes, the prospect would be either bored (I could hear typing in...

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Read Between the Lines and Let Your Prospect Win

When a prospective customer asks you for a discount or some sort of negotiable pricing. They might be asking because they want to look good in front of their boss or maybe they just have a policy that...

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